Rocky Point’s real estate market has a new crown jewel. On the pristine shores of Playa Encanto, where the crowds thin out and the coastline stretches endlessly, Encantame Resorts has redefined luxury beachfront living in Mexico.
Since launching presales in 2020, this development hasn’t just built towers—it’s created the most successful real estate story in Puerto Peñasco. Here’s everything you need to know about buying, investing, and profiting at Encantame Resorts.
Why Smart Investors Choose Playa Encanto Over Sandy Beach
While tourists flock to Sandy Beach, savvy buyers have discovered Playa Encanto’s superior location just 15 minutes east of downtown Rocky Point. This stretch of coastline offers everything Sandy Beach does, minus the headaches.
What makes Playa Encanto the smarter choice:
- Space to breathe – Wide, pristine beaches without the shoulder-to-shoulder crowds
- Better swimming conditions – Gentle surf and protected waters perfect for families
- Wildlife paradise – Regular dolphin sightings, nesting sea turtles, and whale watching opportunities
- Exclusive experiences – One of the few Rocky Point beaches allowing horseback riding
The three Encantame towers—Verano, Viento, and Velero—rise 24 stories above this paradise, making them the tallest residential buildings in all of Sonora state. From any unit, you’ll have unobstructed views of the Sea of Cortez that simply don’t exist elsewhere.
The Numbers Don’t Lie: Six Years of Record-Breaking Sales
Since 2020, Encantame has achieved six consecutive years of record sales, earning the title of Puerto Peñasco’s #1 selling development. But what’s driving this unprecedented success?
Three pillars of Encantame’s dominance:
- Delivery reliability – No broken promises on amenities or timelines
- Zero competition – No comparable beachfront properties on Playa Encanto
- Proven rental income – Actual returns backing up investor confidence
This isn’t marketing hype. These are documented sales figures that have caught the attention of real estate professionals across Mexico.
Early Buyers Are Celebrating Life-Changing Returns
Remember when everyone said “you should have bought Apple stock in the 90s”? Early Encantame buyers won’t have those regrets.
Here’s what actually happened to property values:
2020 Presale Prices:
- 1-bedroom condos: Mid-$200,000s
- 2-bedroom condos: $350,000-$380,000
- Premium 3-bedroom corners: Under $500,000
2025 Resale Reality:
- 2-bedroom Verano units: ~$520,000
- 2-bedroom Velero (2.5 bath): ~$600,000
- Premium 3-bedroom corners: $750,000-$800,000
That’s 40-100% appreciation in just five years—and these aren’t wishful asking prices. These are actual closed sales with real money changing hands.
“I bought my 2-bedroom Verano unit for $365,000 in 2020. My neighbor just sold an identical unit for $515,000. That’s $150,000 in appreciation while I’ve been using it for vacations and rental income.” – Maria S., Encantame Owner
Why the Party’s Far From Over
Think you missed the opportunity? Here’s why smart money is still flowing into Encantame:
The Scarcity Factor
Playa Encanto has limited developable beachfront land. Once Encantame completes its master plan, there’s literally nowhere else to build comparable properties. Basic economics: limited supply + growing demand = continued appreciation.
Construction Cost Reality
Building materials and labor costs in Mexico have nearly doubled since 2020. New developments simply can’t match Encantame’s pricing, creating a protective floor under current values.
The “Finished Resort” Premium
As Encantame completes amenities like the golf driving range and bowling center, each unit benefits from the premium buyers pay for completed resorts versus construction zones.
The Rental Goldmine Most Owners Discover by Accident
Here’s a real rental inquiry from spring 2025:
“Looking to rent a 2BR+ condo for three weeks during spring break. Our budget is $4,500. We want the lazy river and sky pool access.”
That’s $1,500 per week for one booking. Now multiply that across peak season.
What owners are actually earning:
- Peak Season (March-July): $1,500-$2,000+ per week for 2-bedroom units
- Winter Snowbird Season: $800-$1,200 per week for monthly bookings
- Conservative Annual Target: $30,000+ gross rental income for well-managed 2-bedroom units
Even with just 20-24 rental weeks per year, many owners completely cover their carrying costs. Some are earning enough to pay for their annual vacation budget from other rental income.
Amenities That Actually Exist (Not Artist Renderings)
Encantame delivered on its bold promise: “The only sky pool and heated lazy river in Rocky Point.” While other developments show pretty pictures, Encantame shows the real thing.
What’s operational right now:
- Rooftop sky pools with unobstructed Sea of Cortez views
- Heated lazy rivers (still the only ones in Rocky Point)
- Five infinity pools throughout the complex
- Multiple jacuzzis and swim-up bars
- Full-service spa and state-of-the-art fitness center
- Santo Coyote Ocean Cantina and Blue Palm Café
- 24/7 bilingual concierge services
Coming in 2026:
- Golf driving range overlooking the ocean
- Bowling center and expanded game room
- Additional restaurant and bar concepts
New Build vs. Resale: Making the Right Choice for Your Situation
Choose New Build If You Want:
- Lower entry pricing with presale discounts
- Latest design features and energy efficiency
- Customization options for finishes and layouts
- Time to plan your financing and usage strategy
Choose Resale If You Need:
- Immediate occupancy and rental income potential
- Proven rental history to validate your projections
- Unique configurations no longer offered in new phases
- Furnishings included and existing rental bookings
Both options have delivered strong returns, but your personal timeline and risk tolerance should guide the decision.
The Smart Money Approach: How to Underwrite Like a Pro
Successful Encantame investors don’t just fall in love with the view—they run the numbers first.
Revenue Reality Check
Request actual rental data from similar units, not optimistic projections. Current owners are surprisingly willing to share real numbers when asked directly.
Expense Planning That Works
Budget for these actual costs:
- HOA fees: $300-600/month depending on unit size
- Property management: 15-25% of rental income
- Utilities and maintenance: $150-300/month
- Reserve fund: 10% of income for repairs and upgrades
Risk Factors to Consider
- Currency fluctuation (though most transactions are USD-based)
- Seasonal demand variations
- Mexico’s evolving short-term rental regulations
Insider Secrets for Maximum Returns
The “Stack” Strategy
Unit values vary dramatically based on position within each tower. A west-facing 10th-floor unit has completely different views and rental appeal than the same floorplan on the 20th floor facing east. Always compare identical stack positions.
Early Bird Advantage
New phases consistently offer the best presale pricing. Encantame Soleil buyers may see appreciation before their units are even completed, just like earlier tower buyers experienced.
Amenity Proximity Premium
Units near the lazy river, sky pools, or beach access consistently rent faster and command higher rates. The convenience factor is worth paying extra for.
Your Step-by-Step Buying Roadmap
Step 1: Define Your Investment Goals
Are you buying for personal use, pure investment, or both? This determines whether new builds or resales make more sense for your situation.
Step 2: Partner with an Encantame Specialist
Generic Rocky Point agents won’t understand Encantame’s unique market dynamics. Work with someone who knows unit stacks, rental policies, and historical sales data.
Step 3: Complete Your Due Diligence
- Verify current HOA dues and any pending assessments
- Understand rental program rules and restrictions
- Confirm your preferred ownership structure (Fideicomiso vs. LLC)
- Review any existing rental bookings that transfer with the unit
Step 4: Secure Your Financing Strategy
While many transactions are cash-only, specialized lenders do offer Mexico real estate financing for qualified buyers.
Answering the Questions Everyone Asks
Q: Are those amazing amenities actually finished? A: Yes. The sky pools, lazy rivers, and resort facilities are fully operational. You’re buying into a completed resort experience, not a developer’s promise.
Q: Will property values keep rising? A: Given Encantame’s unique location, limited beachfront supply, and strong rental demand, both new and resale units are positioned for continued appreciation.
Q: Can rental income really cover my ownership costs?
A: Many owners offset 80-100% of their annual expenses through strategic rental marketing, especially during peak seasons.
Q: How complicated is buying real estate in Mexico? A: The process is straightforward with proper representation. Foreign buyers typically use a bank trust (Fideicomiso) or Mexican LLC structure.
Why Encantame Will Continue Dominating Rocky Point Real Estate
Encantame’s six-year success story isn’t luck—it’s the inevitable result of superior location, quality construction, and smart development strategy. As Rocky Point continues attracting American retirees and vacation home buyers, properties offering both lifestyle and investment returns will remain in premium demand.
The fundamentals couldn’t be stronger: finite beachfront supply, rising construction costs, and an established brand that buyers trust. Whether you’re considering a new build in Encantame Soleil or a resale in the proven towers, you’re investing in Rocky Point’s most successful real estate story.
For buyers who approach the market strategically—armed with real sales data, conservative rental projections, and clear goals—Encantame represents one of Mexico’s most compelling beachfront investment opportunities.
The question isn’t whether Encantame will continue succeeding. The question is whether you’ll be part of that success story.
Ready to explore Encantame ownership? Our specialist team can schedule a personalized tour and review current inventory that matches your goals. With new phases launching and quality resales moving quickly, the best opportunities go to informed buyers who act decisively.
Contact us today to start your Encantame journey.
